What is a 'helpful content update'?

When we do this in a notable way, we share this as a "helpful content update" on our Google Search ranking updates page . After such an update finishes rolling out, and if the refined classifier sees that content has improved, then the unhelpful classification from our previous classifier may no longer apply.

Does the helpful content update take action against AI-written content?

The helpful Content Update does not mention taking any direct action against AI-written content, but does mention unhelpful content. However, they do specify content written by people, for people will have the most success.

How often should you update your content?

Typically, you should conduct a content audit each year to find pages in need of an upgrade. Steele recommends identifying posts and content areas in need of updates and prioritizing them. Then you can set a budget, plan to update as much content as you can within that budget and begin delegating the tasks.

How do I get people to update my content?

If you have the resources, building external links to your refreshed content is also a great strategy. While most outreach tactics are overused, here’s one to consider: offering to update the content for the people whom you’re reaching out to (instead of just offering a guest post).